How Apple's Consumer Privacy Rules = More Marketing Cost For Brands
Have you noticed that you're paying more and perhaps getting less ROI on your marketing spend? At this point, Apple,s privacy initiative...
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JC
- Jan 16
- 4 min
IS DETROIT THE NEXT FACE OF HIP HOP?
Rising rap star Babytron In Hip Hop there are constantly cities that seem to rise up at the perfect time to change the so-called status...
11 views0 comments
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- Dec 10, 2021
- 2 min
Please Stop Putting Faces on Your Buyer Personas!
Meet Helena. She's the head of HR, She's in her 30s, and based on her identifiers above she has a calm demeanor. Now go develop a...
5 views0 comments
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- Dec 6, 2021
- 2 min
Spiderman NFT - Disruptive Marketing 0r Not??
Now, I'm going to say a dirty word…here goes… NFT. And then one more time for the marketers in the back.. NFT. When we hear the acronym...
12 views0 comments
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- Nov 11, 2021
- 2 min
"I love this product, only wish it had a pump"
93% of consumers say online reviews have a major impact on their purchasing decisions suggests a 2017 survey by Podium Customers are...
5 views0 comments
ccox883
- Feb 24, 2021
- 2 min
Consumers are drawing lines in the sand... What side is your brand on?
So there you are, new company, new brand, new product… now what? One word - Community. According to Mintel’s 2021 Global Consumer Trend...
17 views0 comments
ccox883
- Feb 19, 2021
- 2 min
Attention Marketers! It’s Black History Month… Let’s Look at the Numbers.
According to a 2018 study by Nielsen, Black consumers and consumers of color are driving the consumer spend in major business categories...
13 views0 comments
ccox883
- Nov 6, 2020
- 3 min
What I discovered at L-Train Vintage while thrifting...
Written by FFB C Insider JC A month ago, I went into L-Train Vintage in Williamsburg, Brooklyn. I wouldn't consider myself an avid...
54 views0 comments
ccox883
- Oct 30, 2020
- 2 min
What made the great so great?
Written by Cory Charles, Partner FFB Collaboration What makes Tiger Woods the best at what he does? What makes Warren Buffet the best at...
14 views0 comments
ccox883
- Sep 1, 2020
- 2 min
My Customers Forgot About Me...
I remember 35 years ago; my grandmother would talk about needing to go shopping at Lord & Taylor. She would go there for the dress and...
13 views0 comments
ccox883
- Aug 21, 2020
- 3 min
Streamer Draws Sporting Event Type Numbers On Return. Leaving People Wondering Why.
Written by FFB C Insider JC Last week, a momentous moment occurred in streaming history. Michael Grzesiek better known as Shroud,...
33 views0 comments
ccox883
- Aug 4, 2020
- 1 min
The HSN for youth culture
The shoppers journey is less direct for Gen Z. They want and thrive on DISCOVERY, the TRILL of the HUNT and SHARE. New emerging...
15 views0 comments
ccox883
- Jul 30, 2020
- 2 min
Is your brand lazy??
In today’s fast paced consumer world, your brand can not sit back and let others tell your story. Furthermore, you cannot use the old...
29 views0 comments
ccox883
- Jul 24, 2020
- 1 min
Why Pop Smoke & Juice WRLD’s Posthumous Albums Have Connected With Fans
With Pop Smoke and Juice WRLD joining XXXTentacion as three up and coming rappers that died before their time and all with number 1...
45 views0 comments
ccox883
- Jul 20, 2020
- 5 min
IN TIMES OF DIVISIVENESS TRUE LEADERS RISE
Written by Cory Charles, Partner, FFB Collaboration We don’t need a poll to tell us that people in the United States are deeply divided....
40 views0 comments