93% of consumers say online reviews have a major impact on their purchasing decisions suggests a 2017 survey by Podium
Customers are notorious for telling the truth. OMG!!! 'This product is terrible'. And some even more brutally honest 'This product is sh _ _.'
Look, I get it. The CEO had an idea. The design team did the research. The product team built it and now you have to market it. We've all been there. What if you had a way to get full consumer analytics and visualization of that new product launch performance in real-time?
Oh wait, you actually can! Our data scientists are also data practical. We understand the need to know and we put your product data, consumers feedback, consumer product sentiment tracking all in a smart interactive digestible dashboard so you can easily capture what consumers are saying about your brand, product, shipping, etc. before that one comment goes viral. 'This product is TOTAL SH_ _ ahem.
Roughly 97% of consumers say reviews influence their buying decisions, according to Fan & Fuel Digital Marketing Group, which also found that 92% of consumers will hesitate to buy something if it has no customer reviews at all. And 73% of shoppers say written reviews make more of an impression on them than the star or number ratings.
Bottom line. Consumer reviews can be a gold mine or your worse nightmare. These reviews can even help to identify possible product improvements, i.e. " I love this product, only wish it had a pump". Tracking them early and often will not only help your bottom line but will keep you in the know of how your brand and /or your product launch is trending. This also helps in developing a stronger relationship with your consumers as you begin to listen to their feedback about your brand/products (both positive and negative) and adjust to better serve their needs.