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Maximizing your product range and distribution is key to capitalizing on your opportunities.

FFB C will provide an experienced team that will help you with distribution evaluation, mapping, and SKU productivity, aligning your merchandising plans to achieve your initiatives.

At FFB C, we help make your product lines more efficient, while working with your product and creative teams to develop line architecture, cascading strategies, and product flow plans to align with your short- and long-term business goals.

To keep your brand healthy for the long term, we will provide insights based on our rich understanding of the market, youth consumer, defined distribution, and launch strategies.


  • Distribution Analysis

  • Market Capitalization

  • Line Architecture

  • SKU Maximization

  • Product Flow Planning

  • Ideation Discovery

  • Tiering Strategies 

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